TMZ is
reporting that Reebok has
dropped Rick
Ross from his endorsement deal after the controversy surrounding
his lyric on Rocko's "U.O.E.N.O."
Ross has
his own line of Reebok shoes, and stars in a TV and online campaign for
the clothing manufacturer.
Reebok
reportedly spoke with TMZ today saying:
"Reebok holds our partners to a high standard, and we
expect them to live up to the values of our brand...Unfortunately, Rick Ross
has failed to do so. While we do not believe that Rick Ross condones
sexual assault, we are very disappointed he has yet to display an understanding
of the seriousness of this issue or an appropriate level of
remorse."
Ross
offered two "apologies:" one being that his lyrics were misunderstood,
and then a few tweets:
I dont condone rape.Apologies for the interpreted as rape.
Apologies to my many business partners,who would never promote
violence against women.
This story was taken from TMZhttp://www.tmz.com/2013/04/11/reebok-dumps-rick-ross-drops/
No comments:
Post a Comment